YP - Pay Per Call


Advertiser Assistance Team

Frequently Asked Questions


What is Pay Per Call?
What is the YP Mobile Ad Network?
How does the Pay Per Call online marketplace work?
Where do my ads appear?
What does a consumer see?
How much does it cost?
Do I get charged for all calls I get from my ad?
Still need more information?


Q: What is Pay Per Call?
A: Pay Per Call ®, brought to you by YP, is a performance based advertising service that places your ad in targeted search results across multiple media — mobile and web search, Internet Yellow pages, free directory assistance and more. You can reach millions of consumers looking for local businesses and services, but only pay when customers call your ad.
Q: What is the YP Mobile Ad Network?
A: With Pay Per Call, you can reach consumers, whether they're on the go, at work or at home. And now, as part of the YP Mobile Ad Network, your business may have more exposure to mobile consumers, starting with YELLOWPAGES.COM's WAP site which is accessible on any Internet-enabled mobile device, including the iPhone and Blackberry. The YP Mobile Ad Network gives you the tools you need to generate customer leads and increase awareness among mobile consumers.
Q: How does the Pay Per Call online marketplace work?
A: It's simple. Take these steps to set up your Pay Per Call campaign. For more details, check out our demo.
  • First, set up your account.
  • Next, create a text ad and business profile page. We provide a trackable toll-free number that rings to your business line.
  • Select your business categories.
  • Select your service area (local, regional or national).
  • Figure out the maximum amount you'd pay for a qualified phone lead.
  • Use that amount to set your place per call and bid against other advertisers for top placement in search results.
  • Track the calls you receive from your ad any time.
Q: Where do my ads appear?
A: We work with many publishers to display Pay Per Call ads in prominent placements where consumers are searching for local businesses and services. Here are a few publishers in our network:

Publishers
 
Q: What does a consumer see?
A: Below are sample ads on local search publishers.

Example Ads
 
Q: How much does it cost?
A: You only pay for phone leads. If you're using our self-serve online marketplace, the price you pay is based on what you decide a call from a ready-to-buy customer is worth. You actively manage your Price Per Call and bid to be in top placements within search results in our publisher network.
 
Q: Do I get charged for all calls I get from my ad?
A: We want you to get the most value from your Pay Per Call ads, so you are not charged in the following situations:
  • Follow-up calls: Only the first call from a phone number will be charged within a 72-hour period.
  • Short calls: You will not be charged because most likely the lead was not valuable.
  • Hang-ups and unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses.
  • User-paused: You will not be charged if you receive a call when your ad is paused.
Other phone leads will be charged, so be ready to receive calls when your ad is live. You can also use the scheduling feature to automatically pause your ad when you are unavailable.
 
Q: Still need more information?
A: Visit our Help section or contact our Product Support Team for more details.


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